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To Handle Big Data, Advertisers Turn to DMPs
Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights. Data management platforms (DMPs) are increasingly being used to manage and process the many different kinds of incoming data and put it to use. Full Article 
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This white paper discusses:
- How to allocate budget between online/offline channels
- 4 steps to making attribution part of your marketing plan
- Advanced attribution models like pathing and latency score
Download now>
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Social Advertisers Rely on Branded Pages More Than Paid Ads US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics. Full Article 
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Need to know about the latest global online and mobile developments? The Global Media Intelligence Report contains information on the latest worldwide trends in ad spending, digital ad spending, mobile ad spending, smartphone adoption and more—with figures for specific countries and regions.
Download the Executive Summary.
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eMARKETER EVENTS
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June 3, 2013, Chicago, IL eMarketer's Noah Elkin will be delivering a presentation titled "Key Digital Trends For 2013 And Beyond"
June 18, 2013, Detroit, MI eMarketer's Noah Elkin will be delivering a presentation titled "Key Digital Trends For 2013 And Beyond"
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